Friday, January 22, 2010

Neef brings a touch of Europe with standing room tix

Wow, who knew that hiring a GD from Europe would be so great for inexpensive opera? Starting in October, the COC will be doing $12 standing room tickets to "make the opera even more accessible and affordable." $12? So it's now officially cheaper to go to opera in downtown Toronto than it is to go to the movies. Fantastic!

Thursday, January 14, 2010

Vancouver Opera creating a pretty cool position

VO has come up with some pretty great ideas over the last couple of years: Magna/cartoons, Blogger Night at the Opera, their video contest, and more. If fact, they've been one of my favourite companies to write about because they always seem to be doing something new.

Well they've just announced today that they're going to try to stay on the cutting edge of things by appointing Ling Chan (who came up with the Blogger nights, as well as being the person in charge of their Twitter feed and their lead blogger on their site,) to the newly created position of Social Media Manager. From what I gather, this means that she'll be continuing to create new ways to market VO as well as making her already active social media stuff a full time job.

I like it. I'm not a huge fan of "Social Media" as a concept general, (oh, the irony, it pains me,) but only because of the way that it's been abused by corporations as they try to stay"hip." Chan and VO have been doing a great job so far of staying on top of things without looking like my dad trying to pull of skinny jeans just because GQ says so. I think that they've picked the right person for the job - it's a tough one to pull off but she's done well so far. Here's to more great ideas coming soon!

Wednesday, January 13, 2010

Free Classical Singer subscription

Alright, I suck. It's kind of been a busy month and the blog's fallen by the wayside but at least I'm back with something good:

Classical Singer magazine, which started out life as The New York Opera Newsletter and was really the only place to get opera audition listing for a very long time (until Yap Tracker,) and who's forum spawned NFCS after some bad blood between some members, has a pretty great deal surfacing via their Twitter account: A free subscription to the web service.

By going to and signing up you get access to a number of things but most importantly the Audition Listings and the Magazine Archive. The audition listings are great because, although they're not as thorough as Yap Tracker's they are purely company submitted so you know when you send a package off to a company listed that they want to receive it. The catch is that it's only for the first month after which it's $12/year (regularly $52/year so there's that).

But for my money, the real gem is the magazine archive (which doesn't go away after a "trial" period). Here's why:

For a long, long time, before the Opera America Career Guide books (if you don't know what I'm talking about, you should!) everyone who was anyone who wrote articles for auditioning singers wrote them here. To be honest, most of it was before my day but in the short time that I've been looking through them, there are some really great thoughts put to paper from people who know what they're talking about.

Long story short, use the link. Sign up. It couldn't get any easier!